Online Marketing Strategies and Tactics : eMarketing & Commerce (eM+C)

U.S. regulators are in the early stages of an antitrust probe into whether Google, the top player in web display...

More On: Management

Google Faces Antitrust Probe

U.S. regulators are in the early stages of an antitrust probe into whether Google, the top player in web display...

More On: Management
Twitter Deepens Ties to TV With Media Deals, Ad Targeting

Twitter is attempting to deepen its links to TV — as well as skim TV ad budgets — with a...

More On: Social Media
Why Trigger-Based Email Will Increase Your Conversions

Internet marketing research firm MarketingSherpa recently asked online businesses what types of automated emails they send. The results show that...
How 3 Brands Use Agile Marketing Tactics

Agile management methods, experts say, provide a framework for making better decisions and improving overall productivity. "One focus of agility is...

More On: Internet Marketing
Measuring Social Media ROI: Companies Emphasize Voice MetricsMeasuring Social Media ROI: Companies Emphasize Voice Metrics

The influential economist Albert O. Hirschman argues that customers can have a disciplining effect on companies and markets through their...

More On: Social Media
Pinterest Introduces Rich Pins for Better Brand Collaboration

Pinterest has received its first significant update with how pinned images appear on the website. Called "Rich Pins," these images...

More On: Search
Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

Though tablets and smartphones are both considered mobile devices based on their portability, user behavior by device differs greatly —...

More On: E-Commerce