Online Marketing Strategies and Tactics : eMarketing & Commerce (eM+C)

5 Tips for Using Campaign Data to Build Your Next Marketing Budget

Campaign data is an incredibly valuable tool for creating marketing budgets and projecting close rates. It also helps marketers zero...
Nonprofits and Retailers Dominate Personalized Emails

Using the name of a customer or prospect is a fairly common practice in direct mail, but personalization was only...
‘Badvertising:’ Lenovo Leads by Example

Far too often, marketing and advertising are slandered and given a bad image in the public eye, with little to...
Digital Marketing Lessons From Holiday 2014

A recent study from Custora analyzed over 100 U.S. retailers and 100 million shoppers during the 2014 holiday shopping...
How Net-a-Porter Leverages its Expertise With Email

If you’ve got a passion for fashion, then New York Fashion Week, which wrapped up yesterday, is one of your...
3 Ways to Improve Your Blog's Next Influencer Campaign

If you have a blog with an engaged readership, you know how great success can feel. Your fans get excited,...
5 Steps to Better Online Customer Reviews Using Email

Email marketing, contrary to what many believe, can be an effective medium to generate quick, authentic customer reviews — when...

White Papers & Other Resources

White Papers & Other Resources