Online Marketing Strategies and Tactics : eMarketing & Commerce (eM+C)

The 7 Most Effective Lead Generation Tactics

When it comes to lead generation, many marketers aren't sure which tactics they should use to provide their company...

More On: Search
The Overlooked: Social Media Marketing for Senior Citizens

Though Madison Avenue largely forgets seniors in general, they are now a demographic grossly overlooked on social media. Those 65...

More On: Social Media
Getting with the Program: The Necessity of Having a Great Search Engine Marketing Program on Hand

There's what you need in life, and what you want. Stoics often protest that we need very little in life...

More On: Search
How to Grow a Bumper Crop of Content

As spring turns to summer, many of us can't wait to get out in the yard, get our hands...

More On: Internet Marketing
Once Again, I Double-Dog Dare You!

In 2008 and 2010, I double-dog dared marketers to experiment with some little-used, out-of-the-box, perhaps even weird tactics. Some of those tactics are not...

More On: Email Marketing
Top 5 Most Socially Devoted Brands on Twitter

Socialbakers released its "Socially Devoted Brand Survey" looking at companies' responsiveness to consumers on Twitter. In Q1 2013, Nike...

More On: Social Media
Designing a Content Strategy to Destroy Your SEO Nemesis

Do you do SEO for a brand involved in a straight fight with another company? It's pretty common for...

More On: Search

White Papers & Other Resources

White Papers & Other Resources