Online Marketing Strategies and Tactics
Banner ads, nearly given up for dead, are showing new life thanks to developments in the display ad business that...
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Banner Ads Poised For Banner Year
Banner ads, nearly given up for dead, are showing new life thanks to developments in the display ad business that...
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Intel Monitor's Social Networks For Reactions to Super Bowl Ads
Computerworld - Intel Corp. executives are monitoring social networks like Facebook and ... -
Super Bowl Advertisers Not Using Facebook
Only half of the brands that purchased Super Bowl commercials - $3 million per :30 - have been turning to...
More On: Internet Marketing | Social Media -
Marketers Increasingly Using Barcodes to Reach Mobile Consumers
Bar codes are getting hip. For decades, retailers and manufacturers have used these patterns of black dots, lines, and...
More On: Mobile Marketing -
Michael Della Penna's Conversations: A Marketer's 12-Step Program to Accepting Social Media
The rise of social media as a critical communication channel cannot be ignored. In fact, according to a 2009...
More On: Social Media -
DMA Names Robert Allen Interim President/CEO
February 4, 2010 — The Direct Marketing Association (DMA), the leading global trade association of businesses...
More On: Management -
Melissa Campanelli's The View From Here: 3 Great Things I Learned at the Email Evolution Conference
I attended the Email Experience Council's Email Evolution Conference in Miami earlier this week. Besides meeting many of...
EMAIL MARKETING
- Kevin Lee Search Engine Marketing Expert
- 8 Email Prospecting Best Practices
- Clickthrough Rates Higher for Email Messages With Shorter Subject Lines
More On Email Marketing
MANAGEMENT
- DMA Names Robert Allen Interim President/CEO
- DMA, ReputationDefender Partner on Preferences
- Let's Get Social 20 Metrics To Effectively Track Social Media Campaigns
More On Management
MOBILE MARKETING
- Marketers Increasingly Using Barcodes to Reach Mobile Consumers
- Mobile Self-Service Coupon Software
- Mobile Ads Getting a Makeover
More On Mobile Marketing
SEARCH
- Click To Conversion Time (Part I): What This Metric Can Tell You About Your Clientele
- YouTube's Monetization Plans Lie in Search
- AT&T Launches Competitor to Yelp
More On Search
White Papers & Other Resources
Sponsored Content:
- USA 800 Provides Variable Cost Structure for Cataloger Reducing Costs While Exceeding All Key Metric Expectations
- Direct Marketing Trends for 2010
- Special Report: Five Ways Schools Can Improve Their Direct Mail Marketing Campaigns
- Gomez Web Performance Management Brochure
- Cloud Computing and Web Application Performance: The Risks of Adopting the Cloud
- International Email Marketing Metrics Benchmark Study
- The Environmental Impact of Print and Digital Media
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