Online Marketing Strategies and Tactics : eMarketing & Commerce (eM+C)

Bit.ly, Goo.gl Blacklisted by Spamhaus

Plenty of bit.ly and goo.gl users are legitimate, but Spamhaus thinks enough aren't that the organization had the URL shorteners...

More On: Email | Marketing Strategy
How Denny's Became a Weirdly Successful Content Marketer

The Grand Slam breakfast has been sitting on Denny's menu since 1977. Eggs, bacon, sausage, pancakes haven't changed, but the...

More On: Internet Marketing
5 Ways to Transform Your Email Marketing

Given how much email has changed over the last decade, are you still making your email marketing work for you?...

More On: Email Marketing
Brands and Agencies Aren't Shifting Dollars to Video Fast Enough

It's no secret that ad agencies, along with the world's biggest consumer brands, are shifting budgets from TV to video...

More On: Social Media
Why Customer Retention is More Important Than Acquisition

"To be or not to be?" asks Shakespeare's Hamlet. For years digital marketers faced the same conundrum: "to buy or...

More On: Email Marketing
7 Signs You Need a MEM Platform

Companies that are having success with mobile marketing are the ones that are treating it with the same rigor as...
Target Fires Back at Amazon With its Own Image Recognition App

Target is answering Amazon.com's image recognition application with its own offering, hoping to take back control of showrooming activity while...

More On: Mobile Marketing

White Papers & Other Resources

White Papers & Other Resources