Online Marketing Strategies and Tactics : eMarketing & Commerce (eM+C)

Tapping AI Technology to Reduce Ad Fraud

Advertisers have come to expect some level of digital ad fraud, but it's getting out of hand. The Interactive Advertising...

More On: E-Commerce
Brands Troll Brazil’s World Cup Collapse on Twitter

The nation of Brazil was stunned by its beloved Selecao's incredible collapse at the World Cup, where it was...

More On: Social Media
6 Clever Triggered Emails to Inspire Your Marketing Automation

Triggered emails can be a great way to deliver the right content at the right time to the right...

More On: Email Marketing
Is Everything We’ve Ever Learned About Attribution Really Wrong?

There was a lively discussion on LinkedIn a couple of weeks ago following a thought-provoking post by Gary Angel of...

More On: Internet Marketing
100 Ways to Maximize ROI on Your Social Media Campaign

There are so many articles on using social media for your business that it's easy to go into information...

More On: Social Media
Should You Gate Content? The SEO Implications

Content marketing is a hot topic these days, but lead-generation marketers are faced with a conundrum: How do I get the...

More On: Search
Mobile Marketing Dos and Don'ts

As mobile technology and mobile marketing proliferate, it's critical to make sure that campaigns are fully optimized and designed for...

More On: Mobile Marketing

White Papers & Other Resources

White Papers & Other Resources