Online Marketing Strategies and Tactics : eMarketing & Commerce (eM+C)

Why Should I Use Video in My Next Marketing Email?

Video has the power to capture attention like few other email marketing tactics. In fact, more and more marketers say they...

More On: Social Media
Starbucks Looks to Share Its App Payment System With Other Retailers

Starbucks CEO Howard Schultz revealed that his company had amassed nearly 12 million active monthly mobile users in the U.S....

More On: Mobile Marketing
A 217% Lift Every Content Marketer Should Be Getting, But Will You?

Taking the time to test different headline options could give you a huge boost in the amount of traffic your...

More On: Mobile Marketing
How Readers Feel About Native Ads in 4 Charts

Publishers may be having a love affair with sponsored content, but what about their readers? Three recent studies provide new insights...

More On: Internet Marketing
5 Tips for Managing Customer Expectations

Quality customer service means answering questions promptly and accurately, but it also can benefit from some up-front work in...

More On: Email Marketing
5 SEO Myths That Still Haunt Us Today

Recently, I was among several SEO and content marketing experts who shared insights with Jim Martin, a writer for CIO.com,...

More On: Search
7 Signs You Need a MEM Platform

Companies that are having success with mobile marketing are the ones that are treating it with the same rigor as...

White Papers & Other Resources

White Papers & Other Resources