Online Marketing Strategies and Tactics : eMarketing & Commerce (eM+C)

5 Tips for Managing Customer Expectations

Quality customer service means answering questions promptly and accurately, but it also can benefit from some up-front work in managing...

More On: Email Marketing
Aeropostale Teases AeroNow Rebranding with Social, Text Campaigns

Fashion retailer Aeropostale is using social and mobile messaging to build anticipation for the upcoming reveal of its new rebranding...

More On: Email Marketing | Mobile Marketing
How to Ensure Your SEO Strategy Delivers the Right Traffic

When it comes to SEO, achieving first page rankings and getting more traffic is one thing, but what about ensuring...

More On: Search
5 SEO Myths That Still Haunt Us Today

Recently, I was among several SEO and content marketing experts who shared insights with Jim Martin, a writer for CIO.com,...

More On: Search
Opening Mobile Wallet Opportunities for Marketers

There is a lot of buzz about mobile wallets — mostly, the challenges facing mass adoption of mobile payments. This...

More On: Mobile Marketing
Infographic: Overhauling User Experience with High Quality Display

This pedantic infographic from the Monks Monastery depicts reasons for the need to design retina friendly emails alongside the numerous...

More On: E-Commerce | Email Marketing
7 Signs You Need a MEM Platform

Companies that are having success with mobile marketing are the ones that are treating it with the same rigor as...

White Papers & Other Resources

White Papers & Other Resources