Online Marketing Strategies and Tactics : eMarketing & Commerce (eM+C)

The Social Side to Enterprise Business

The increased relevance and presence of social media in our lives has caused businesses of all sorts and sizes to...
‘60 Minutes’ Segment Unnecessarily Frightens Consumers, DMA Contends

The Direct Marketing Association (DMA) strongly objects to the unbalanced, heavily negative depiction of the data-driven marketing industry in yesterday's...

More On: Internet Marketing
Social Media Monetization in a ‘Mobile First’ World

As much as Silicon Valley's ethos is the constant pursuit of creating value, eventually the byproduct of this process (and...

More On: Social Media
How Mobile Apps Can Nurture Brand Loyalty: Stories From SXSWi

Brands may think they've got it made when they've enticed a customer to download and install their mobile app. After...

More On: Mobile Marketing
4 Tools to Improve Your Social Media Marketing

Are you struggling with day-to-day social media marketing tasks? Are you looking for tools to speed up your social tasks?...

More On: Social Media
Everything You Need to Know About Gmail’s Auto-Unsubscribe

Gmail recently announced the addition of an auto-unsubscribe feature to promotional messages, making it easier for Gmail users to unsubscribe...

More On: Email Marketing
E-Commerce Meets Hashtags With Chirpify’s #Actiontags

Chirpify, which says it activates hashtags to connect consumers with brands, has introduced what it calls #Actiontags for TV. According...

More On: E-Commerce

White Papers & Other Resources

White Papers & Other Resources