Online Marketing Strategies and Tactics : eMarketing & Commerce (eM+C)

Tips for Developing Your Brand's Social Media Strategy

Social media is one of the most inexpensive and easiest forms of marketing available to small business owners today. If...

More On: Social Media
A Top Basketball Rumors Site Cashes in on Free-Agency Suspense

Every day of this month, NBA fans around the world have been obsessing over a handful of questions: Which...

More On: Internet Marketing
Rotating Banners: Why Image Sliders Kill Conversions

Digital marketers and web designers love rotating banners, which allow multiple pieces of content to occupy a single prominent space...

More On: Internet Marketing
FTC Sues Amazon Over In-App Purchases by Kids

The U.S. government's consumer protection agency has filed a lawsuit against Amazon.com for allegedly billing customers for unauthorized in-app...

More On: Mobile Marketing
10 Ways to Overcome Facebook’s Organic Reach Problem

It's no secret that getting a decent percentage of organic reach on Facebook is no easy task. Then again,...

More On: Search
5 Major SEO Mistakes With Mobile Marketing

Search engine optimization is a huge part of mobile marketing strategies. Since SEO is a constantly evolving concept, it's only...

More On: Search
Tapping AI Technology to Reduce Ad Fraud

Advertisers have come to expect some level of digital ad fraud, but it's getting out of hand. The Interactive Advertising...

More On: E-Commerce

White Papers & Other Resources

White Papers & Other Resources