Moms Wield Powerful Influence Online

By Joe Keenan, Senior Editor
June 25, 2009
Moms have become a force to be reckoned with online. According to a recent report from digital marketing and media research firm eMarketer, moms comprise more than 40 percent of the adult female Internet population.

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The Dirty Dozen, Part 2

By Arthur Middleton Hughes, Senior Strategist, eDialog
June 19, 2009
This week I discuss mistakes seven through 12 in my list of the 12 common e-mail marketing mistakes made by today's e-mail marketers.

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E-mail Strategies and Tactics Exposed: An Insider’s Look at Exceptional E-mail - This month: Saturn

By Michael Della Penna, Co-founder and Executive Chairman of The Participatory Marketing Network
June 24, 2009

In the early days of e-mail marketing, closing the e-mail database gap was a key priority. In fact, according to MarketingSherpa’s 2008 Email Marketing Benchmark Guide, more than 75 percent of e-mail marketers ranked “growing a bigger opt-in list” as a top priority in 2006.

E*TRADE: Bullish on the Recession

By Joe Keenan, Senior Editor
March 19, 2009

In the MarketWatch department of the March/April issue of eM+C, we discussed how online brokerage firm Zecco Trading is upping its marketing efforts in the down economy. Here we take a look at what E*TRADE is doing to acquire and retain customers today.

eAnswers: E-mail Marketing

By Jeanne Jennings, Independent Consultant
January 21, 2009

Q: What are the most common characteristics of the most effective e-mail campaigns that you see in the marketplace, where “effective” is defined by those that generate the highest clickthrough rates and conversions? — Alyssa J. Rapp, founder and CEO, Bottlenotes

Play Ball! - Dick’s Sporting Goods hits a home run with its Web site.

By Lauren Freedman, President, the e-tailing group
January 20, 2009
As a multichannel merchant, Dick’s Sporting Goods has done a great job of marrying traditional tactics such as the weekly circular and a robust store locator with the requisite e-commerce efficiencies. DicksSportingGoods.com is an engaging site with multiple points of access. Product categories run across the top of the main image space, and logos are given strong play underneath.