Online Marketing Strategies and Tactics : eMarketing & Commerce (eM+C)

The North Face is taking an unusual approach to boosting its e-commerce sales: it built a digital personal shopper fueled...

More On: E-Commerce

The North Face Testing Watson-Powered Virtual Personal Shoppers

The North Face is taking an unusual approach to boosting its e-commerce sales: it built a digital personal shopper fueled...

More On: E-Commerce
Got SEO Basics? 5 Tips to Boost Your Organic CTR

There's no shortage of new digital marketing channels these days, and while they're innovative, exciting and fun to experiment with,...

More On: Search
Google Follows Facebook, Twitter With App-Install Ads on YouTube

Since 2012, Facebook has wrung profits from app-install ads. This month, we saw Twitter follow Facebook's lead. Now Google is...

More On: Social Media
Twitter Fail: NYPD's Social Media Outreach Campaign Backfires

A request by the New York City Police Department has backfired. Its request that Twitter users share pictures of them...

More On: Social Media
The Most Inspiring Subject Lines

There's probably no greater fascination among email marketers than subject lines. Creating magic in just a few dozen characters is...

More On: Email Marketing
Why Target’s Plan to Dominate Subscription-Based Retail Falls Flat Without Mobile

Target is expanding its online subscription service to include more than 1,000 new products, but is likely going to struggle...

More On: Mobile Marketing
Understanding the Key Benefits of Google Analytics Content Reports

We all know that content is a key part of a website, but do you regularly analyze performance of content...

More On: Search