Online Marketing Strategies and Tactics : eMarketing & Commerce (eM+C)

Should Brands Apologize So Much on Social Media?

U.S. Airways responded to its now-infamous sexual turbulence tweet with standard protocol: an apology. The incident raises the question of...

More On: Social Media
The Big Question: Does Duplicate Content Hurt You on Google?

As I sometimes syndicate my blog to other sites (that get more traffic than mine :-)), I recently got push...

More On: Internet Marketing
13 Solutions to Your Most Common Landing Page Problems

On the surface, landing pages seem simple. They're one page with one form. They have a paragraph or two of...

More On: E-Commerce
Affiliate Marketing Turns 20: Myths, Milestones and Momentum

It was the year Forrest Gump sorted through a box of chocolates, the only strike happening in Major League Baseball...

More On: Internet Marketing
QR Codes: The Definition of Retail Tech Gone Wrong

Everything is marketing. That's social media and marketing guru Scott Stratten's mantra. The Twitter personality was on stage to kick...

More On: Mobile Marketing
When Email Marketing Won't Work

Email marketers love to tout the benefits, return on investment and successes of our favorite channel. However, there's something I've...
The MRC’s Decision and the Future of Display Advertising

After 18 months, the Media Ratings Council (MRC) lifted its advisory on viewable impressions for display advertising, essentially green-lighting the...

More On: Internet Marketing

White Papers & Other Resources

White Papers & Other Resources