Online Marketing Strategies and Tactics : eMarketing & Commerce (eM+C)

Many smaller retailers simply don’t believe that improvements in inventory planning will provide enough incremental profit gain for a company...

More On: Merchandising

How Inventory Planning Supports Marketing Decisions

Many smaller retailers simply don’t believe that improvements in inventory planning will provide enough incremental profit gain for a company...

More On: Merchandising
Twitter Faces Censorship Backlash

The social network Twitter is facing a storm of criticism from users, after revealing that it has implemented a system...

More On: Social Media
M&Ms Stirs Up Hype for New Product Launch With Mobile Ads

Candy giant Mars is using mobile ads for its M&M brand to intrigue consumers about a new line of candies being...

More On: Mobile Marketing
Love at First Search: Valentine's Day Search Trends Revealed

Valentine's Day is now the No. 2 gift-giving holiday, right behind Christmas. This should be great news, but marketers still...

More On: Search
Mobile Action Codes Come of Age, Do Consumers Care?

The global market for mobile marketing and advertising is booming, with QR codes and augmented reality experiences making brand messaging...

More On: Mobile Marketing
Dubinking Myths About Consumers and Marketing Videos

The first-ever comprehensive study on how consumers embrace video in a retail context reveals that many of the common...

More On: Internet Marketing