Welcome to eM+C, the bi-monthly magazine, Web site and e-newsletter, dedicated to e-marketing and commerce.

There's no question that marketing has experienced extraordinary challenges in the last few years, but the fundamental rules have not changed. A marketer's goal today -- as it has been for hundreds of years -- is to find the best way to influence people's opinions about the product or service being marketed. But new technologies and consumer demands are changing the way marketers think and operate.

eM+C fills a void for marketers looking to capitalize on the latest and most effective online marketing strategies and tactics. Our aim is to offer extensive coverage of every facet of e-marketing and commerce, including search engine marketing and optimization; database marketing and analytics; direct response television; e-mail, video, viral and guerilla marketing; social networking; behavioral targeting; and Web analytics and optimization, among a host of other strategies.

The main goal of eM+C, like all Target Marketing Group publications, is to provide actionable, strategic information that you can use to reach more people and serve them better, to market more effectively, and to increase revenue -- all online.

There are six print issues planned for 2008:
January/February, March/April, May/June, July/August, September/October and Novermber/December.

eM+C is published by North American Publishing Company (NAPCO) and its Target Marketing Group, which also publishes Target Marketing, Catalog Success, FundRaising Success, Book Business and Publishing Executive magazines and the newsletter Inside Direct Mail.

Editorial office:
1500 Spring Garden Street, 12th Floor,
Philadelphia, PA 19130. Contact us at (215) 238-5300.