Email marketing grows more complex every year, with changing technologies, integration with social media, mobile adoption and greater customer control of the process. When you add in more budget pressure and management scrutiny, it becomes critical to create a high-performance email team that can take your email program to a higher level despite these challenges....
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How Fortune 500 Companies Engage Customers on Social Media
September 7, 2012
From UMass Dartmouth Center for Marketing Research
Fortune annually compiles a list of America’s largest corporations, aptly named the “Fortune 500” (F500) given their size and wealth. … In 2008, the University of Massachusetts Dartmouth Center for Marketing Research released one of the first studies on social media adoption among the F500 … Last year’s F500 study drew attention for the leveling off of blogging, with only 23 percent hosting a public-facing corporate blog in both 2010 and 2011. The latest iteration documents a leap forward for these titans as they show the first signs of really embracing a range of social media tools.
Overstock.com Reports Q1 2012 Results
April 19, 2012
From TickerTech.com
/PRNewswire/ -- Overstock.com, Inc. (NASDAQ: OSTK) today reported financial results for the quarter ended March 31, 2012. Key Q1 2012 metrics (comparison to Q1 2011): Revenue: $262.4M vs. $265.5M (1% decrease); Gross margin: 18.1% vs. 18.9% (80 basis point decrease); Gross profit: $47.5M vs. $50.1M (5% decrease); Sales and marketing expense: $14.5M vs. $15.4M (6% decrease); Contribution (non-GAAP measure): $33.0M vs. $34.7M (5% decrease); G&A/Technology expense: $30.5M vs. $34.6M (12% decrease); Net income (loss): $2.7M vs. $(444,000) ($3.2M increase); and Diluted EPS: $0.12/share vs. $(0.02)/share ($0.14 increase). The Company will hold a conference call and webcast to discuss its
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
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