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10 Content Marketing Tips You Can Employ Now

December 18, 2012
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Are you looking for content marketing ideas? Need some actionable tips you can put to use today? We asked 10 content marketing experts for their best content marketing tips....

 

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The New SEO Rules in a Content Marketing World
December 10, 2012 From Mashable
Five years ago, it seemed nothing was as buzzy and mysterious as search engine optimization. Today, "content marketing" has taken over as the reigning buzzphrase in marketing circles, with many SEO practitioners shifting their sales pitches to match the trend. The difference, essentially, is content marketing aims to create content humans want to read, whereas SEO aims to create content that pleases search engines. The two aren't mutually exclusive, but not long ago creating cheap, machine-friendly garbage for SEO was as effective as putting time and money into quality content. Not anymore.
 
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6 Email Predictions for the New Year
December 6, 2012 From B to B
Every year around this time, marketers, industry pundits and vendors begin to speculate about the coming year. Marketing solutions provider Message Systems this month released six predictions for 2013. Carrie Scott, director, product and direct marketing, and John Pinson, senior manager, content marketing, explained what Message Systems’ predictions will mean for B-to-B email marketers in the coming year.
 

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As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more4 email case studies Email Marketing 2014 Trends, Best Practices & Case Studies

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices...

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