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The New SEO Rules in a Content Marketing World
December 10, 2012
From Mashable
Five years ago, it seemed nothing was as buzzy and mysterious as search engine optimization. Today, "content marketing" has taken over as the reigning buzzphrase in marketing circles, with many SEO practitioners shifting their sales pitches to match the trend. The difference, essentially, is content marketing aims to create content humans want to read, whereas SEO aims to create content that pleases search engines. The two aren't mutually exclusive, but not long ago creating cheap, machine-friendly garbage for SEO was as effective as putting time and money into quality content. Not anymore.
6 Email Predictions for the New Year
December 6, 2012
From B to B
Every year around this time, marketers, industry pundits and vendors begin to speculate about the coming year. Marketing solutions provider Message Systems this month released six predictions for 2013. Carrie Scott, director, product and direct marketing, and John Pinson, senior manager, content marketing, explained what Message Systems’ predictions will mean for B-to-B email marketers in the coming year.
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
Valuable Content Marketing
