Let's face it, online shoppers are becoming incredibly savvy these days and boring product pages just won't cut it. Because most shoppers have developed expectations in terms of ease of usability and availability of features, you'll need to create an exceptional experience for them each and every time. So to get you on that path of delivering exceptional experiences, here are 10 tips and features to help you boost conversions on your e-commerce pages. ...
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Facebook Launches Gifting Solution in Anticipation of Holidays
September 28, 2012
From International Business Times
Users can purchase and ship products from over a hundred "Facebook Gifts" with a few clicks on the social media site, according to reports. Products include eyeglasses by Warby Parker, Starbucks coffee and pastries from New York-based Magnolia Bakery. If users do not desire a gift they've received, it can be exchanged for a different color, size or a different item altogether. The swap is done before an item is shipped. Gifts can also be tuned to public and private viewer settings that allow both the giver and receiver to specify friends who will be able to
Twitter CEO: We Are ‘Thinking About’ Ways to Embrace E-Commerce
September 27, 2012
Twitter and its CEO Dick Costolo may be open to an alternative source of revenue in the future after all: e-commerce. During an interview with
CNBC on Wednesday, Costolo suggested that the company is considering ways to "participate" in transactions that take place on the social network. "It's particularly interesting in areas where you've got things like perishable inventory, like tickets," Costolo told CNBC in response to a question about ways Twitter could potentially grow its business. "We observe that and are paying attention to that, and are thinking about the kinds of ways we could participate in that value exchange."