
Video is a great addition to any content mix. It's highly engaging, a great way to humanize your brand and can provide incredible value to consumers, to list just a few benefits. But for small businesses, producing video content can be challenging for several reasons: hiring a production house is expensive; self-shot video can lack the quality and polish of professional video; a lack of experience makes the thought of producing video content nerve-racking. All of these reasons are valid, but none should deter you from producing what could be amazing video content.
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Twitter users may soon have a new way to share videos in their tweets. Dick Costolo, the CEO of Twitter, tweeted on Wednesday morning about making steak tartare, but unlike the more than 5,000 other tweets Costolo has posted to date, this one featured something different: a short embedded video that was made with Vine, a small video-sharing startup that Twitter acquired in October.
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