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11 Biggest Social Media Disasters of 2012

November 26, 2012
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The calendar year wouldn't be complete without a few social media fails. In 2012, plenty of big brands and organizations suffered serious backlashes on social networks like Twitter and Facebook for offensive tweets, questionable ad campaigns or controversial company statements. Some, like McDonald's, attempted good-natured social media campaigns that simply took unexpected turns. Others, like StubHub's and KitchenAid's Twitter accounts mistakenly send out shocking tweets....

 

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Several months ago, I realized our Facebook page was, well, kind of bad. Sure, we had optimized the page, added a Timeline photo and were posting regularly. But we weren't getting the kind of engagement required to help our page realize its full inbound marketing potential. As a new, inexperienced social media manager at an agency that touts its expertise in the channel, it was my job to make sure our page was serving its purpose as a branding tool and piece of our overall marketing strategy.

 
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