More changes in 2013? It's common for Facebook to undergo drastic (or silent) changes whether the users like it or not. The real question is, how ready are you when Facebook is determined to "make the world more open and connected"? Have you made full use of the privacy and account settings to your advantage? Also, if you've been observant enough, you should've discovered several improvements on the existing features to make them more visible and user friendly. Why not give this list a run-through to see if you missed any....
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How Facebook's FBX Success Proves Social Data Are Worthless
January 21, 2013
Facebook's announcement of the FBX exchange and its huge success was one of the big stories of 2012 for the data-driven advertising industry. Reports from leading demand-side platforms that access FBX for advertisers show that ads placed on Facebook through the exchange are outperforming the traditional ad exchanges that offer advertising on a wide range of news, information and entertainment websites.
Google CEO Calls Out Facebook for Producing Bad Products
January 18, 2013
From Marketing Pilgram
There's nothing like a friendly punch in the gut between competitors nowadays is there? We'll cut to the chase. In an interview with Wired
(hat tip to cnet), part of the interview with Google CEO Larry Page reads as follows: