If you aren't optimizing your videos to match what people are searching, your videos are likely to get lost and not reach their intended audience. Without reaching their intended audience, they serve no purpose. YouTube is the second largest search engine behind Google. Every minute, more than 48 hours of new video content is uploaded. Videos are 50 times more likely to rank on the first page of Google results, according to Nate Elliot at Forrester. So how do you ensure your videos get results? With video search engine optimization, commonly referred to as video SEO....
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Misconceptions About Google Search Algorithm Updates and the Disavow Links Tool
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In 2012, Google released significant search algorithm updates that have changed search engine optimization practices forever. Many websites have been penalized by different algorithm updates. For some webmasters and website owners, it was hard to know which penalty affected their website. We've recently been contacted by several prospects who wanted help recovering from Google penalties using the new "disavow links tool," even though their website wasn't penalized by any unnatural links penalty.
7 Essential Tips for E-Commerce SEO
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If you're looking to optimize an e-commerce website for search, there are plenty of simple ways to ensure that your products are ranked well on search engines. Your ease of implementation will depend on the e-commerce platform you choose as well as the skills of your web developer. If you're choosing an out-of-the-box e-commerce solution, be sure to check that the following elements are implemented, as following these seven tips will ensure that your product pages have the best possible search engine optimization.