If you aren't optimizing your videos to match what people are searching, your videos are likely to get lost and not reach their intended audience. Without reaching their intended audience, they serve no purpose. YouTube is the second largest search engine behind Google. Every minute, more than 48 hours of new video content is uploaded. Videos are 50 times more likely to rank on the first page of Google results, according to Nate Elliot at Forrester. So how do you ensure your videos get results? With video search engine optimization, commonly referred to as video SEO....
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In 2012, Google released significant search algorithm updates that have changed SEO practices forever. Many websites have been penalized by different algorithm updates. For some webmasters and website owners, it was hard to know which penalty affected their website. We have recently been contacted by several prospects who wanted help recovering from Google penalties using the new "disavow links tool," even though their website was not penalized by any unnatural links penalty.
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