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14 Formulas to Measure Social Media ROI

February 21, 2013
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Measuring social media return on investment can be a daunting task, but not impossible. Check out these handy formulas for calculating tangible social media benefits, including advertising, content, leads, research, support, sales and more!

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How do you figure out that the $1,000 you spent on Facebook was worth it? It's complicated. How could it be otherwise? Marketers have been spoiled by search advertising with its last-click attribution, but the reality is most advertising doesn't work that way. Think of a billboard, for instance. There's no record of who has seen your billboard ad and certainly no way to calculate how many people have seen it and then purchased your product because of the ad.
 
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Lyris, a global provider of digital marketing solutions, today announced the findings of its 2012 Digital Optimizer Survey. The report highlights the most effective digital marketing practices, techniques and future investments to improve customer engagement and boost return on investment. Here's a look at some of the key findings:
 

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