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14 Ways to Link Social and SEO

December 5, 2012
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Today it's quite normal, and in fact standard, for companies to expend amazing amounts of time and resources on social media marketing. But it's clear to me that one simple fact is constantly lacking in their strategies and tactics — search engine optimization. That fact is that success in social, especially for B-to-B companies, is very often realized through search. Consumers aren't just finding out about your products and services through your tweets, posts and other social chatter, they're finding your content that's been woven throughout the web and posted to other sites in organic search results....

 

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In search engine optimization circles, we're never lacking for buzzwords or the new, hot item. In fact, it can make your head spin just trying to keep up with whatever is being touted as the latest and greatest method of making a website successful. Personally, I'm in the grain-of-salt camp on new things, at least until I see some concrete evidence that an idea has some substance to it. Not surprisingly, a lot of what we hear in this game turns out to be rubbish.
 
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FROM THE BOOKSTORE

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more4 email case studies Email Marketing 2014 Trends, Best Practices & Case Studies

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices...

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This PDF book explores a range of marketing metrics and seek to help marketers to answer such questions as:  What metrics to use to determine whether your marketing/advertising programs are accountable? And is it a waste of money, hence a danger to the company, if your marketing strategy and executions are not accountable? How to calculate how much you can afford to spend to acquire a customer or make a sale. And how can you calculate the customer’s lifetime value? How to understand the relative economics between customer acquisition, retention and CRM. How to measure the funnel process and which improvements will have the most impact.Your download of this book will also include model templates that you can use to immediately calculate and increase profitability for all your marketing efforts.  Profiting from the Magic of Marketing Metrics

This PDF book explores a range of marketing metrics and seek to help marketers to answer such questions as: What metrics to use to determine whether your marketing/advertising programs are accountable? And is it a waste of money, hence a danger to the company, if your marketing strategy and executions...

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