2012 was a great year for e-commerce, for both consumers and marketers alike. And from the looks of it, 2013 is shaping up to be even better. In 2012, consumers who were once wary of virtual buying, continued to increase their spending online, where they've discovered that better optimized and personalized sites are starting to offer them a richer, more relevant online experience. Marketers, once dependent on gut instinct and guessing games, now use easy-to-use, sophisticated tools to create sites driven by real-time user behaviors and data....
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SEO: Working Around a Redesign
December 18, 2012
From practical ecommerce
When a redesign or platform change looms in your site's future, it's easy to turn off all search engine optimization work and focus on planning the new site. After all, why bother making changes that will just be overwritten when you launch the new site? Focusing on a few key areas will enable you to continue improving SEO without fear of wasted work when the new site goes live.
What Are Retailers’ New Year Resolutions?
December 13, 2012
From SLI Systems
As online retailers prepare to take advantage of the growth opportunity in the new year, a new survey of nearly 500 global retailers conducted by SLI Systems shows improving conversions (63 percent) and attracting more customers to their websites (61 percent) continue to be their biggest challenges. As such, retailers plan to address these challenges by upgrading or changing their e-commerce platforms (18 percent), improving their site search functionality (18 percent) and search engine optimization efforts (17 percent), and solidifying their mobile commerce strategies (15 percent).