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2013: The Year of Integrated Digital Marketing

December 10, 2012
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The widespread adoption of internet, social and mobile technologies has shifted power from the producer to the consumer. In this new "techonomy," the increasingly sophisticated and highly connected consumer expects more from brands; he or she wants personalization, relevance, convenience, simplicity and proximity. To stay competitive, brands need a new approach to consumer engagement and conversion. They need an integrated digital marketing strategy....

 

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