The widespread adoption of internet, social and mobile technologies has shifted power from the producer to the consumer. In this new "techonomy," the increasingly sophisticated and highly connected consumer expects more from brands; he or she wants personalization, relevance, convenience, simplicity and proximity. To stay competitive, brands need a new approach to consumer engagement and conversion. They need an integrated digital marketing strategy....
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Can You Replace SEO With Social Content?
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In the early days of search marketing, marketers learned how to "game the system" with Google search results, bumping their irrelevant, keyword-laden content to the top of the results page. Google users became frustrated with this low-value content being delivered by the search engine, so in an effort to provide more relevant and useful results, Google implemented two major changes to its ranking algorithm: Panda and Penguin.
Email Marketing's Evolution in a Mobile World
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With smartphones seemingly glued to consumers' hands, marketers have realized they need to leverage the mobile devices in order to reach their customers and prospects. This is most definitely true for email marketers. According to digital marketing agency Knotice, 36 percent of all emails are now opened on mobile devices. Brands have been presented with a choice: develop a mobile email strategy or be left behind.
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