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21 Social Media Predictions for 2013 From the Pros

January 3, 2013
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Are you wondering what 2013 might look like for social media marketing? If the changes seen in 2012 are an indicator, there will be a lot more change in 2013. To get a grip on what the near future may look like, we tapped the knowledge of 21 social media pros. Here's what they had to say......

 

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Got a Klout Score Over 60? You Can Get a Piece of Frostbox
January 3, 2013 From Mashable
UK startup Frostbox, which aims to be the Dropbox of social media, is offering up pieces of the company to investors -- but only those with Klout scores of 60 and above. The program, run via Wahooly, is based on the premise that publicity from such social media mavens should translate into equity in the company. Dana Severson, co-founder and CEO of Wahooly, says the share of equity is based on the amount of social media activity. Severson declined to disclose exactly how much of Frostbox is being offered, though typically companies offer equity in 1% to 8% of their companies.
 
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2013 Geolocation Predictions
January 3, 2013 From eM+C Daily
Burgeoning marketing channels (i.e. social media) and increased use of mobile devices (i.e. smartphones and tablets) are changing the face of geotargeting. Marketers need to be aware of these key geolocation trends for 2013.
 

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