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3 Analytic Tools to Improve Your Social Media Performance

January 9, 2013
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Do you want to improve the results of your social media marketing? Measuring your social media performance is key to getting great results. You need the right tools to measure those results. In this article, we'll go through three analytic tools to help improve your results on social media....

 

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As more and more Facebook users check the site through their mobile devices, advertisers have followed suit. New figures from Kenshoo Social show that more than one of every five dollars spent on Facebook ads are delivered on mobile devices.
 
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The figures are mind-blowing: 340 million tweets are shared each day; Facebook claims more than a billion accounts and over 6 million views every minute; YouTube is available on 350 million devices, allowing more than 4 billion hours of video watched each month leading to a trillion views in 2011. But social media provides more than just information on the biggest scale ever, it facilitates peer influence. Facebook pages inform whether a product is good or not. The number of "Likes," "Shares" and text comments also provides the "user-consumer" with information regarding what others are doing. 
 

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