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3 Tips for Email Gold

December 7, 2012
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Small businesses often question how they can use email marketing to grow their business. The daily deal craze, largely driven by email, is hot but not suited to every type of business. There are many new and old ways to use email to drive new customers and retain existing customers....

 

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Bill Waterhouse is a regional director for Technical Innovation, a company that provides audiovisual products, streaming media, videoconferencing and other services. He has a sales background and was the first person at his company to use LinkedIn. Shortly after he began using his email contact database to grow his LinkedIn connections, Bill was messaged by someone on LinkedIn-someone he had tried (and failed!) to get business from before-inviting him to respond to a new RFP (request for proposal) that led to a $450,000 contract! In his latest book,LinkedIn for Business, Brian Carter reveals some compelling facts (from Quantcast) about LinkedIn
 
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Every year around this time, marketers, industry pundits and vendors begin to speculate about the coming year. Marketing solutions provider Message Systems this month released six predictions for 2013. Carrie Scott, director, product and direct marketing, and John Pinson, senior manager, content marketing, explained what Message Systems’ predictions will mean for B-to-B email marketers in the coming year.
 

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