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3 Ways to Measure Link Building ROI

February 19, 2013
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Demonstrating the return on investment of link building is a tricky, tricky thing. There are cases where you can tell that a link gave you a conversion, or multiple conversions, but many times links strengthen the whole site or play a starring role in helping out a great search engine optimization campaign. Tying conversions to any effort that may bear fruit way down the road though? That's tough. Selling such a service, especially to a ROI-focused business owner, is also tough. What can you do?...

 

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Google Panda Penguin Concept
Overcoming the Google Panda, EMD and Disavow Updates
December 14, 2012 From Search Engine Journal
When it comes to updating its search algorithm, Google takes some sharp steps to make sure that it maintains the actual exercise of whitehat search engine optimization. The only motto behind this is to deliver better and much more reliable search results to users. Continuing on this line, this time too, the EMD update that Google introduced along with the Panda update will issue a check and reduce the "low quality" exact match domains in the search results. Disavow was yet another blow to traditional link building. Site owners can now clean low-quality, outbound links off their site.
 
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As digital marketers, we spend so much time worrying about things like link-building techniques and on-site optimization best practices that we seem to forget that running a business online is about much more than technical website performance. Whenever products, services or ideas are being sold online, there's a certain amount of traditional marketing that must be present as well!
 

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