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3 Ways NASCAR Failed With Social Media Crisis PR

February 28, 2013
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After what appears from the fan's perspective to be a horrifying incident, NASCAR took what many consider a cowardice approach to the situation at hand. The entire incident illustrates the need for training and "Fire Drills" for the entire sport, and all teams alike....

 

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There are people in this world who love to separate Oreo cookies, eating just the top or the creme. The company, which has been monitoring this debate on Facebook and Twitter, has turned to four inventors to create high-tech, robotic-like machines that divides the two for maximum cookie enjoyment. As an expansion of its "Cookie vs. Creme" campaign - which launched on Instagram earlier this month, encouraging people to share pictures - Oreo is posting videos to YouTube over the next two weeks that show an innovative way to eat the snack.
 
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5 Social Media Marketing Strategies for Online Retailers
February 26, 2013 From Search Engine Journal

Social media has revolutionized the way we use the internet and how we consume information. Consumers are no longer the silent majority, and media companies are no longer the gatekeepers of information. Small businesses can now engage in back-and-forth communication with consumers without traditional media as an intermediary, and this gives the modern e-commerce site an opportunity it's never had before. Here's how you can take your e-commerce site to the next level.

 

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Global Fundraising: How the World is Changing the Rules of Philanthropy: Organized into thematic chapters—a mixture of geographic and topical issues—it places North American philanthropy in a wider contextIt features a companion website with a variety of online tools and materialsThe book includes contributions by international leading experts Matt Ide, Mair Bosworth, Usha Menon, Anup Tiwari, Paula Guillet de Monthoux, Angela Cluff, Norma Galafassi, Mike Muchilwa, Tariq Cheema, Lu Bo and Nan Fang, Masataka Uo, Chris Carnie, Sean Triner, Andrea McManus, Marcelo Inniarra, Ashley Baldwin, Rebecca Mauger, YoungWoo Choi, R.F. Shangraw, Jr., Sudeshna Mukherjee, and Anca Zaharia. Global Fundraising: How the World is Changing the Rules of Philanthropy

Global Fundraising: How the World is Changing the Rules of Philanthropy: Organized into thematic chapters—a mixture of geographic and topical issues—it places North American philanthropy in a wider contextIt features a companion website with a variety of online tools and materialsThe book includes contributions by international leading experts Matt Ide, Mair...

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