There's a hurricane heading for the East Coast of the United States, you're a marketer for one of the country's biggest brands; what do you do? If your answer was to plan communications for any required store closures, unfortunately, despite your good nature, you're wrong. The correct answer was, apparently, to build an email marketing campaign around the impending disaster....
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Preparing Your Email Marketing Strategy for the Holidays, Part 3
October 31, 2012
From Reggie Brady
In the final installment of this three-part series (make sure to check out parts one and two), I examine why it makes sense to ramp up your frequency during the holidays, when to begin your holiday promotions and leave you with some offer strategies that work.
Online Retailers to Increase Spending on Email, Mobile and Social Media Marketing This Holiday Season
October 26, 2012
From Bronto Software
Recognizing the growing importance of online marketing during the holidays, more than 20 percent of retailers in the U.S. are set to significantly increase their spending in either mobile, social or email marketing channels this year. In fact, over 20 percent are allocating more than half of this year's holiday marketing budget to one or more of those three channels. These are highlights from 179 respondents to a recent retail survey, the majority of which report annual revenues from $51 million to $999 million, conducted by Retail Systems Research (RSR) late this summer.
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