For my recent online shopping experiences, the reason that I chose one store over another didn't necessarily involve the products they sold or the prices. In fact, I didn't get to that point on several websites because they failed to land me where I expected — from a pay-per-click ad — or they didn't provide good search or navigation. For other sites, I reached the product pages, but they didn't provide adequate, descriptive content, and I ended up buying from another site. In a few cases, they failed to provide a shipping estimator in the shopping cart....
More Suggested Content:
Understanding Big Data for E-Commerce
January 15, 2013
From practical ecommerce
The term "big data" was the internet buzzword of 2012. The use of big data promises to become more prevalent in 2013, as merchants large and small who use big data analytics can gain a significant competitive advantage. What is big data? Webopedia defines it as "a massive volume of both structured and unstructured data that is so large that it's difficult to process using traditional database and software techniques." The "structured" portion of Big Data refers to fixed fields within a database.
5 E-Commerce Trends for 2013
January 8, 2013
From Fourth Source
We've collected opinions from some of the leading experts and practitioners in the marketing industry on e-commerce trends to look out for in 2013, which we hope will provide you with some insight for your e-commerce activities.