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4 Ways to Profit From LinkedIn

December 6, 2012
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Bill Waterhouse is a regional director for Technical Innovation, a company that provides audiovisual products, streaming media, videoconferencing and other services. He has a sales background and was the first person at his company to use LinkedIn. Shortly after he began using his email contact database to grow his LinkedIn connections, Bill was messaged by someone on LinkedIn-someone he had tried (and failed!) to get business from before-inviting him to respond to a new RFP (request for proposal) that led to a $450,000 contract! In his latest book,LinkedIn for Business, Brian Carter reveals some compelling facts (from Quantcast) about LinkedIn...

 

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Can You Replace SEO With Social Content?
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In the early days of search marketing, marketers learned how to "game the system" with Google search results, bumping their irrelevant, keyword-laden content to the top of the results page. Google users became frustrated with this low-value content being delivered by the search engine, so in an effort to provide more relevant and useful results, Google implemented two major changes to its ranking algorithm: Panda and Penguin.
 
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Social Doesn’t Help SEO, and That’s OK
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There's a lot of buzz in the search industry about social media and its impact on search engine optimization. True, some sites like LinkedIn get indexed in Google's search engine. That's because Google is allowed to crawl LinkedIn's discussion boards and Q&A section and index the stuff it finds there. Great. It's a hidden benefit if you're willing to spend a little time optimizing post titles and your profile. Notice that none of that, however, is being "social."
 

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