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4 Ways to Profit From LinkedIn

December 6, 2012
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Bill Waterhouse is a regional director for Technical Innovation, a company that provides audiovisual products, streaming media, videoconferencing and other services. He has a sales background and was the first person at his company to use LinkedIn. Shortly after he began using his email contact database to grow his LinkedIn connections, Bill was messaged by someone on LinkedIn-someone he had tried (and failed!) to get business from before-inviting him to respond to a new RFP (request for proposal) that led to a $450,000 contract! In his latest book,LinkedIn for Business, Brian Carter reveals some compelling facts (from Quantcast) about LinkedIn...

 

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In the early days of search marketing, marketers learned how to "game the system" with Google search results, bumping their irrelevant, keyword-laden content to the top of the results page. Google users became frustrated with this low-value content being delivered by the search engine, so in an effort to provide more relevant and useful results, Google implemented two major changes to its ranking algorithm: Panda and Penguin.
 
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