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40% of Consumers Enjoy Getting Marketing Emails From Their Preferred Brands

November 6, 2012
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Forty percent of consumers enjoy getting a large amount of marketing emails each week, according to a new study by Blue Kangaroo. Blue Kangaroo is a company that offers consumers a marketing email and compiler aimed at helping them better manage the marketing emails they receive. The firm recently surveyed 1,090 U.S. adults to find out what consumers really think about email marketing....

 

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As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more4 email case studies Email Marketing 2014 Trends, Best Practices & Case Studies

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