2012 has been the year of growth for content marketing. Brands have begun to embrace the discipline as a vital part of their overall strategy. What was once a conversation on "why content marketing" has turned into a conversation on "how to." Here's how five leading brands are developing content their customers want....
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Content marketing is all the rage right now, and with good reason. Not only can content marketing help you to expand your brand's recognition and increase your website's overall traffic, it can provide powerful search engine optimization benefits to the companies that take advantage of this highly effective strategy.
How to Go Viral Gangnam Style: Great Content, Great Marketing or Both?
November 5, 2012
From The Realtime Report
South Korean rapper Psy's music video Gangnam Style became a viral phenomenon across the globe, racking up video views and spurring remakes, parodies and dance performances worldwide. The video debuted on July 15; by Sept. 20 it had received the most likes of any YouTube video, according to Guinness World Records. What fueled this meteoric rise in popularity, the content, the marketing, celebrity tweeting or some combination of these elements?
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Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
