In the digital media world, things move at ludicrous speed. Just two short years ago, Tumblr CEO David Karp lamented how web advertising turns his stomach. Now, the platform has a nascent ad model and is embracing brands with open arms. Brands seem to be experimenting more and more with the social platform, and like other aspects of digital media, there are those that get it and those that don't. What makes a good Tumblr? And how do we know a good brand Tumblr? Here are five brands using Tumblr exceptionally well.
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