Email has a long and colorful history. While some have opined that email is dead — we're looking at you, Zuckerberg — the communication tool is alive and well, even after 41 years. In fact, it's thriving as a business model. We've rounded up five brands that are using email to get their message across, and doing it well....
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Planning Your Holiday Email Marketing Calendar
November 12, 2012
From practical ecommerce
Email marketing is a powerful driver of holiday sales, but haphazardly sending emails isn't the way to optimize campaigns. Taking just a few minutes to think about what an email will contain and when it will be sent should help to improve results. What follows is an example of a holiday email calendar. It can be followed as is or used as a source of inspiration for similar calendars. It assumes certain associated marketing initiatives.
Spirit Airlines’ ‘Romney Wins’ Email Sparks Anger on Twitter
November 9, 2012
Spirit Airlines is at it again. Early Tuesday, well ahead of official election results, the airline sent an email to subscribers with the subject line, "Romney Wins!" Opening the email revealed Spirit's newest airfare sale, geared towards the presidential election. "Romney Wins. And So Do Obama and You With These Incredibly Low Fares," read the email, which offered sale fares starting at $29.80 one way. Reaction on Twitter to the faux election results and airfare sale triggered negative comments, however.