How do you figure out that the $1,000 you spent on Facebook was worth it? It's complicated. How could it be otherwise? Marketers have been spoiled by search advertising with its last-click attribution, but the reality is most advertising doesn't work that way. Think of a billboard, for instance. There's no record of who has seen your billboard ad and certainly no way to calculate how many people have seen it and then purchased your product because of the ad....
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Travelers Fly High With Social Seating Solution
February 18, 2013
From ClickZ
Flying alone is always the luck of the draw. Sometimes you get the person of your dreams sitting next to you (my cousin met his wife on a plane!) and sometimes you get that guy, yes that one, that makes you want to put your headphones in, close your eyes and pretend that he's not there . Except that his snoring is so loud that it's hard to masquerade his existence.
Twitter Will Decide the Value of Your Tweets
February 15, 2013
From Mashable
Twitter is about to start attaching value ratings to users’ tweets. The value judgements will be assigned to the public metadata of tweeters’ posts, and used by Twitter's streaming API to help developers more selectively curate massive amounts of status updates. Designations of "none," "low" and "medium" will most likely debut on Feb. 20, according to a post by developer advocate Arne Roomann-Kurrik on the Twitter developers’ blog. A "high" value option will be rolled out sometime after the initial batch.
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
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