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5 Habits of Unsuccessful Brands in Digital

January 16, 2013
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Digital has fundamentally changed marketing, which means brands need to evolve their strategies to keep up. But some brands are still very hesitant to embrace digital fully. Anything new is always scary and digital is changing and evolving every day, making it even harder to keep up. Based on our discussions with brands about what goes right and what goes wrong, we came up with a list of what gets brands off track. Brands that want to be successful in digital need to embrace change, take risks, make use of data, integrate digital into all they do and place the customer first.

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