Digital has fundamentally changed marketing, which means brands need to evolve their strategies to keep up. But some brands are still very hesitant to embrace digital fully. Anything new is always scary and digital is changing and evolving every day, making it even harder to keep up. Based on our discussions with brands about what goes right and what goes wrong, we came up with a list of what gets brands off track. Brands that want to be successful in digital need to embrace change, take risks, make use of data, integrate digital into all they do and place the customer first.
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What Facebook Paid Messages Could Mean for Brands
January 11, 2013
In its quest to drum up new sources of revenue, social network giant Facebook is currently testing a paid messages program that will enable users to reach out to those outside their network of friends for a fee of $1 per message. Although the service is early in the testing phase, it holds potential to alter the messaging function for both brands and consumers alike. According to a December study by AYTM Market Research, 26% of surveyed US Facebook users reported sending and receiving messages often. Moreover, 35% said they sometimes used the messaging feature.
Winners and Losers in Facebook's New Local Ranking
January 11, 2013
Socialbakers, a provider of social media analytics, yesterday released Facebook data that changes the rankings of the top U.S. pages according to number of fans. Recently made available to developers, Facebook Local Page Ranks breaks down the total number of fans by country and allows for comparison with Facebook pages. While this information was once restricted to the admin section of a company's own Facebook page, Socialbakers now offers the market's first analytical tool which enables brands to access the data and benchmark themselves against other brands, creating a new metric for social media success.