There was certainly no shortage of big developments in the marketing world throughout 2012. Facebook created a massive mobile advertising business in less than year, Red Bull literally financed a trip into the stratosphere to create powerful branded content and a YouTube video finally hit 1 billion views, showing the potential reach for online videos. So what might 2013 bring for marketers? We contacted several advertising experts and reviewed recent studies and business trends to come up with five marketing predictions for the coming year....
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First Insight to Launch Expanded Pricing and Marketing Solutions at NRF 2013
January 4, 2013
From eM+C Weekly
Company: First Insight, a provider of predictive analytics solutions for retailers
Product/Service: Expanded pricing and marketing solutions
What it Does: First Insight will introduce its new expanded analytics platform at the National Retail Federation's Annual Convention & Expo. The platform is equipped with new offerings such as insight pricing, insight marketing and insight selection, all of which are designed to give retailers and manufacturers greater visibility into product performance before products are launched.
Interactive, Shoppable Content Now Appears Within Tweets
January 4, 2013
In its latest endeavor, Twitter has released a new feature unlike any other, which delivers a unique kind of experience to users. Partnering with ThingLink, a web company that enables users to upload images and make them interactive with digital content, Twitter aims to bring new life to its platform by allowing users to post more than just 140 characters.