2012 was a pivotal year for online marketing. SEO stopped being a series of tricks. Social media marketing matured into brand community building. Online content became a integral part of the buying process. Data became so meaningful that it's impossible to make strategic marketing decisions without it. - in fact, NPR says that "big data" should be the word of the year. Like keeping up with the latest cell phone technology each year, your marketing strategy needs to evolve as well, so start the year right with the following resolution......
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Last-Minute Tips to Drive Holiday Sales
December 21, 2012
From ROI Report
Retailers are making every effort to stand out to consumers this hectic holiday season. The focus is on the most competitive and profitable days of the year; Black Friday and Cyber Monday are now behind us, but they represent only the beginning of the holiday shopping season. Here are some tips for retailers to get those last-minute sales this holiday season: