With more than a billion active users, Facebook is a behemoth of a marketing opportunity — and one that a growing number of companies are positioning themselves to take full advantage of. According to a September study conducted by the social media experts at HubSpot, 42 percent of marketers consider Facebook to be an integral part of their marketing strategy. Though a substantial percentage of businesses now have fan pages, at this point in the game, simply being on Facebook isn't enough.
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The Social Commerce Attribution Problem: Twitter Refers No Black Friday Traffic
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Twitter and Facebook usually aren't the last click before an e-commerce buy, but that doesn't mean they didn't inspire or influence the purchase. Yet IBM's Black Friday report says Twitter delivered 0 percent of referral traffic and Facebook sent just 0.68 percent to retailers’ sites. To lure advertisers and e-commerce integrations, social networks have to show it's not Google driving every sale.
Facebook to Unveil External Advertising Network
November 27, 2012
There's been a lot of discussion over the past few days about the recent changes to Facebook's privacy and governance policies, including the revelation that (gasp!) Facebook isn't actually a democracy. One element of the new rules has gotten less attention than it probably should, however: Namely, the giant social network is going to use the data it has about your likes and dislikes to show you ads outside of Facebook.