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5 Remarketing Tips to Maximize Your Holiday SEM

December 5, 2012
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Remarketing works because you already know something about a user: at the very least, they've been to your site and therefore have some interest in whatever it is you're offering. That's really powerful knowledge. Now that it's December, you also know something else about people, which is that they will almost certainly make several purchases in the next few weeks. Here are some tips to make sure you maximize that knowledge and turn it into dollars....

 

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Pinterest Pins Hopes for Broader Appeal on Holiday Marketing Push
November 21, 2012 From Los Angeles Times

Pinterest is the one looking to get pinned this holiday season. The popular social networking site that lets you collect and share images from around the web by pinning them to virtual boards is looking to broaden its appeal with consumers and brands with a major marketing push. On Tuesday, Pinterest launched "30 Days of Pinspiration," holiday-themed boards filled with an assortment of tips from an eclectic mix of celebrities, businesses and others. 

 
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Most online marketers spend the year quietly preparing for this make-or-break time, when searches, conversion rates and sales surge. Some companies (e.g., selling expensive equipment or complex enterprise software B-to-B) actually see leads decline in December. For the rest of you, it's vital to be firing on all cylinders. The majority of the groundwork for a successful holiday marketing campaign should have been laid months (even years!) ago.
 

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