In search engine optimization circles, we're never lacking for buzzwords or the new, hot item
. In fact, it can make your head spin just trying to keep up with whatever is being touted as the latest and greatest method of making a website successful. Personally, I'm in the grain-of-salt
camp on new things, at least until I see some concrete evidence that an idea has some substance to it. Not surprisingly, a lot of what we hear in this game turns out to be rubbish....
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Do Not Track is Dying
December 3, 2012
From CNN Money
The tantalizing promise of a single button that prevents ads from tracking your online behavior is fizzling fast. More than nine months after the Obama administration, digital advertisers, browser makers and privacy advocates agreed in principle to create a "Do Not Track" mechanism for Web browsing, the tool is no closer to becoming a reality than it was in February. In fact, the entire plan is on life support.
7 Ways to Screw Up a Content Marketing Plan
November 27, 2012
From Search Engine Journal
Content marketing is all the rage right now, and with good reason. Not only can content marketing help you to expand your brand's recognition and increase your website's overall traffic, it can provide powerful search engine optimization benefits to the companies that take advantage of this highly effective strategy.