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5 Trends Shaping SEO & Content Marketing in 2013

December 28, 2012
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The Mayan calendar ended this month. Contrary to the "predictions," it wasn't the end of the world, just the end of Mayan content. To avoid having your company come up short on content, let's take a quick look at the history of web content and trends for 2013....

 

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SEO
Critical Components to SEO Success in 2013
December 21, 2012 From AdAge
This has been an exciting year for search marketers. Google released algorithm updates at an unprecedented rate. New concepts like AuthorRank, Link Disavow Tool and social signals vs. backlinks have challenged search engine optimization experts to review current strategies. Among all the change and ambiguity, the ability to drive incremental revenue and/or leads has remained constant. The upcoming year will present new obstacles and opportunities for agile search marketers.
 
Marketing Strategy
5 Online Marketing Resolutions to Make in 2013
December 27, 2012 From Business 2 Community
2012 was a pivotal year for online marketing. SEO stopped being a series of tricks. Social media marketing matured into brand community building. Online content became a integral part of the buying process. Data became so meaningful that it's impossible to make strategic marketing decisions without it. - in fact, NPR says that "big data" should be the word of the year. Like keeping up with the latest cell phone technology each year, your marketing strategy needs to evolve as well, so start the year right with the following resolution...
 

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