Even the most reluctant social media participant can't have failed to have notice Pinterest's impact over the past 12 months. However, you'd be wrong if you continued to buy into the misconception that it's just all pictures of wedding plans and cupcake designs. Pinterest is now the fourth largest source of traffic after Google, direct traffic and the ubiquitous Facebook and is continuing to grow exponentially. In fact, it drives more referral traffic than YouTube, LinkedIn and Google+ put together. It's time to start taking this site very seriously....
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7 Steps for YouTube Success
December 14, 2012
From Search Engine Watch
YouTube is the second biggest search engine in the world (well, if you pretend that search box is a search engine). It can drive a massive amount of traffic, help build your brand and work wonders for your search engine optimization. Alas, many organizations find the idea of producing all that content intimidating, not to mention the platform itself. Either that or they upload some glossy, expensive and unsuitable corporate video and hope for the best. But it doesn't have to be this way. The seven steps below will help you succeed with YouTube too.
Content Marketing: Think Like a Publisher
December 13, 2012
Today's best-practice marketer's guide to planning and creating digital content that informs, entertains, engages, teaches, and sells! With tips on:
What content marketing is and...