You've probably noticed the surge in online video. It's being touted as the hottest content marketing trend, Harlem Shake videos have saturated the web and it makes us all wonder if more video isn't just what we need to stand out. But there's a difference in seeing the power of video and truly using
video to push your brand further and make it more connected....
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The Role of Media Convergence in Digital Marketing
February 25, 2013
From eM+C Weekly
If you haven't yet heard of or started practicing media convergence, then now is the time. In the hyperconnected world of digital marketing and sales, it's easy to lose the attention of those you're looking to punt a product to. Keeping consumers engaged — engaged being the key word here and one you'll read about throughout this article — is essential in both marketing and sales campaigns.
Terrifying Marketing ‘Prank’ Turns Innocent People Into Wanted Criminals
February 15, 2013
To market its brand of "Stress Protect" deodorant, German skin and body care company Nivea (or, rather, its ad agency) came up with a hilarious marketing "prank" wherein innocent people are transformed into wanted criminals through the use of fake newspapers, public service announcements and breaking news broadcasts.