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6 Email Marketing Myths

January 31, 2013
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Email marketing is one of the most effective ways drive traffic and increase sales. But there are many misconceptions about how to make a great email pitch. Many companies don't send enough marketing emails--and the ones they do send rarely get opened. Here are some of the myths that could be getting in your way of becoming an amazing email marketer.  ...

 

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In Part 1, I addressed the successes of the email marketplace while (hopefully) casting a light on the crucial need for people smarts and subject matter expertise to make your email program head toward the next level. I used the Obama email program success to prove that technology didn't drive hundreds of millions of donations, but smart and crafty people spending a great deal of time and energy on every last detail did. So what do you need to do to be successful and what is the difference between smart email marketing and decent email marketing?
 
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Many of the inquiries I receive for consulting help are from organizations looking to use third-party lists rather than their own house lists. Successfully marketing to third-party lists is more challenging than marketing to your house list for a number of reasons. Here are a few tips to help. First, why is it more challenging? It's primarily because you have the extra variable of an unknown list. The quality of the list is the primary factor in the success or failure of a campaign.
 

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