One of my favorite parts of being in the online marketing community is how people within the community are so generous in sharing tips, strategies and tools to do your job better. A common way that a lot of online marketers use to build helpful tools is Google Documents. Using Google Docs is ideal because it's free, flexible and easy to share with others....
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SEO vs. PPC: When Should You Invest in Each?
February 26, 2013
From Business 2 Community
The search engine optimization versus pay per click debate has raged ever since AdWords became a particularly impressive performer in the field of search marketing. In the wake of recent changes in how Google ranks websites — most notably via the Penguin and Panda updates — it's as if someone stoked the fires by adding some more fuel. I see a lot of people arguing that PPC is the future of search marketing and that it can be much more profitable (and less risky and cumbersome) than SEO. According to at least a few fervent souls, the ground beneath SEO is shaking.
8 Strategies to Get Multiple First Page Rankings on Google
February 21, 2013
From Search Engine Journal
Remember "the good ole' days" when Google search result pages were clean, simple pages with 10 results and a few ads? For better or for worse, those days have disappeared like Severus Snape being confronted with shampoo. While some users may lament the more cluttered search pages, the "new normal" does offer more opportunities to achieve multiple first page rankings. Controlling multiple first page rankings allows marketers to exert greater control over their brand, reach more searchers and present a stronger brand to searchers.