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6 Tips for Effective Social Merchandising

December 11, 2012
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By now, most digital and social teams have their process largely figured out when it comes to social media marketing to support their brand — post interesting content, sponsor to increase reach, measure and repeat But social merchandising is quite a bit different. Rather than focusing on driving conversation about the brand in general, social merchandising efforts focus on driving momentum and engagement for specific products....

 

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