By now, most digital and social teams have their process largely figured out when it comes to social media marketing
to support their brand — post interesting content, sponsor to increase reach, measure and repeat But social merchandising
is quite a bit different. Rather than focusing on driving conversation about the brand in general, social merchandising efforts focus on driving momentum and engagement for specific products....
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Facebook Down and Out: DNS Changes Cause Worldwide Outage
December 11, 2012
From Search Engine Journal
Facebook fell flat on its face last night when the site became inaccessible to vast numbers of users across the net, just hours after Google had pulled off a similar trick. While Google's outage early on Monday morning stole most of the headlines, with furious business people taking to Twitter to vent their frustrations, those hoping to make the most of the downtime by doing a little 'social surfing' during office hours may have been sorely disappointed.
2013: The Year of Integrated Digital Marketing
December 10, 2012
From Social Media Today
The widespread adoption of internet, social and mobile technologies has shifted power from the producer to the consumer. In this new "techonomy," the increasingly sophisticated and highly connected consumer expects more from brands; he or she wants personalization, relevance, convenience, simplicity and proximity. To stay competitive, brands need a new approach to consumer engagement and conversion. They need an integrated digital marketing strategy.