Many people who have heard me speak know that I'm not a fan of using gratuitous images just to spice up your web design. By its very nature, the web is a visual medium, and the wrong image can create a visual distraction that pulls your visitor away from your key message points and/or call-to-action. Aside from causing a distraction, images can create confusion (if they aren't aligned with visitor expectations) and even make a visitor feel insecure (if the quality is low or is commonly used as "stock" imagery.) Naturally, all of this leads to lower conversions....
More Suggested Content:
7 Tricks To Take The Scary Out Of SEO
October 30, 2012
From Search Engine Land
Does your company use SEO for online marketing guidance? If you are a regular Search Engine Land reader, I suspect you will answer with something like, “
Of course we do. We’re enlightened marketers, not Neanderthals.” And, you probably are.
What SEO Tips Will Work in 2013?
October 29, 2012
From Business 2 Community
Search engine optimization, especially this past year, has changed drastically. Recent changes to SEO have meant that people are scrambling to adopt new best practices, but what are they now? Since both changes earlier this year, the following have been tested to work wonders with SEO.
Bootstrapper’s Guide to the Mobile Web
Valuable Content Marketing
