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6 Web Design Trends That (I Hope) Will Disappear in 2013

January 8, 2013
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The new year always signifies new beginnings — the opportunity to make a fresh start and shed some old bad habits. I'd also like to think of it as a time to break free from some widely used web design trends that inexplicably became popular despite their uncanny knack for inhibiting usability and derailing visitors off their conversion path. Like bacon-flavored candy, #using #hashtags on #facebook and grown women wearing rompers, many fads in web design take off without any logical explanation. ...

 

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Many people who have heard me speak know that I'm not a fan of using gratuitous images just to spice up your web design. By its very nature, the web is a visual medium, and the wrong image can create a visual distraction that pulls your visitor away from your key message points and/or call-to-action. Aside from causing a distraction, images can create confusion (if they aren't aligned with visitor expectations) and even make a visitor feel insecure (if the quality is low or is commonly used as "stock" imagery.) Naturally, all of this leads to lower conversions.
 
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