The new year always signifies new beginnings — the opportunity to make a fresh start and shed some old bad habits. I'd also like to think of it as a time to break free from some widely used web design trends that inexplicably became popular despite their uncanny knack for inhibiting usability and derailing visitors off their conversion path. Like bacon-flavored candy, #using #hashtags on #facebook and grown women wearing rompers, many fads in web design take off without any logical explanation. ...
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6 Ways to Use Images to Improve Your Web Conversion Rate
October 31, 2012
Many people who have heard me speak know that I'm not a fan of using gratuitous images just to spice up your web design. By its very nature, the web is a visual medium, and the wrong image can create a visual distraction that pulls your visitor away from your key message points and/or call-to-action. Aside from causing a distraction, images can create confusion (if they aren't aligned with visitor expectations) and even make a visitor feel insecure (if the quality is low or is commonly used as "stock" imagery.) Naturally, all of this leads to lower conversions.
Responsive Design: The T-Commerce and Mobile Cure-All?
September 6, 2012
From eM+C Weekly
As the debate over whether e-commerce websites should optimize for tablets (t-commerce) grows, the challenges for online retailers continue to mount as new mobile devices and platforms hit the market. For digital retail marketers, the data says it all: without a mobile site experience, shoppers abandon in droves.