As social media matures, it's no longer a test outside of your budget. Adding to this pressure, social media conversion rates are low relative to other marketing strategies. Therefore, you must coordinate and integrate social media into your overall marketing plans to maximize efficiency and effectiveness. To get your 2013 marketing plans on track to increase revenues, here are seven social media tactics based on solid research that you need now. (BTW, use these charts to persuade your management team!)...
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Reflecting the Consumer in a Splintered Market
November 12, 2012
From eM+C Weekly
Custom content and experiences that appeal to unique tastes occur even within (or maybe especially within) households. On any given day, each family member can watch, listen and participate in their own videos, music and games on their device of choice. Smartphones, tablets, televisions and mp3 players create a splintered environment, so marketers cannot appeal to shared experiences and frames of reference understood by a mass audience.
How Much Time, Money Do Small Businesses Spend on Social Media?
November 9, 2012
From Vertical Response
We just wrapped up a survey asking almost 500 of our small business customers how much time and money they spend on social media (if you participated, thank you!). We asked how many hours small business owners or employees dedicate to various social media activities, from finding and sharing content to blogging, we wanted to know what tasks take the most time, and what platforms small businesses are most active on. We also inquired about marketing and social media budgets, and how much money is spent on tools to manage and analyze social media efforts.