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7 Social Media Tactics Your 2013 Budget Needs to Succeed

November 12, 2012
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As social media matures, it's no longer a test outside of your budget. Adding to this pressure, social media conversion rates are low relative to other marketing strategies. Therefore, you must coordinate and integrate social media into your overall marketing plans to maximize efficiency and effectiveness. To get your 2013 marketing plans on track to increase revenues, here are seven social media tactics based on solid research that you need now. (BTW, use these charts to persuade your management team!)...

 

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Global Fundraising: How the World is Changing the Rules of Philanthropy: Organized into thematic chapters—a mixture of geographic and topical issues—it places North American philanthropy in a wider contextIt features a companion website with a variety of online tools and materialsThe book includes contributions by international leading experts Matt Ide, Mair Bosworth, Usha Menon, Anup Tiwari, Paula Guillet de Monthoux, Angela Cluff, Norma Galafassi, Mike Muchilwa, Tariq Cheema, Lu Bo and Nan Fang, Masataka Uo, Chris Carnie, Sean Triner, Andrea McManus, Marcelo Inniarra, Ashley Baldwin, Rebecca Mauger, YoungWoo Choi, R.F. Shangraw, Jr., Sudeshna Mukherjee, and Anca Zaharia. Global Fundraising: How the World is Changing the Rules of Philanthropy

Global Fundraising: How the World is Changing the Rules of Philanthropy: Organized into thematic chapters—a mixture of geographic and topical issues—it places North American philanthropy in a wider contextIt features a companion website with a variety of online tools and materialsThe book includes contributions by international leading experts Matt Ide, Mair...

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Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars.  

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