According to a whitepaper published by internet marketing firm Lonely Brands, around 38 percent of internet users who click on paid search ads are led to homepages rather than tailor-fit and optimized landing pages. What's wrong with this picture? Well, studies have shown that homepages have a paltry conversion rate at less than 2 percent. In other words, homepages are ineffective in meeting certain business objectives. ...
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Google Rolls Out First Panda Refresh of 2013
January 23, 2013
From Search Engine Watch
Beware the Panda. According to a tweet from the official @Google Twitter account yesterday morning, a new data refresh was rolled out. This update, according to the notice, should only affect 1.2 percent of English language queries. No other information is available so far.
The Power of Headlines: The LA Times Gets it Right With its Piece on the Inauguration
January 22, 2013
From Search Engine Land
Journalists call them headlines; search engine optimization professionals call them titles and headings. Whatever you call them, they're the words that tell someone that your article is what they want to read. Look at Google News any day of the week for examples of headlines that give you absolutely no idea what the article might be about. Search engines don't know what to rank them for; users don't know whether to click.