If one of your goals for 2013 is to have a stronger presence on Facebook, don't make the following seven mistakes that too many businesses make:...
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Facebook Rolls Out Ad Conversion Measurement Globally
January 23, 2013
From TechCrunch
Facebook took one more step in making its advertising more accountable for media buyers: it's rolled out a conversion measurement system across its global footprint. Aimed at direct marketers, the optimization and conversion toll was first announced back in November; now it's available globally, and can be used on all Facebook ads and sponsored stories, the company says, as well as in combination with any other targeting services.
How to Provide Exceptional Customer Service
January 23, 2013
From eM+C Daily
Today's customers expect in-the-moment service, literally at their fingertips. In fact, 65 percent of customers prefer online support to telephone support. In our always-on, screen-driven world, social and mobile platforms have become a lifestyle. Forward-thinking marketers can successfully raise the level of consumer interaction with their brand via implementation of interactive customer experience technologies on the web, across social media channels and from mobile applications.
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
Valuable Content Marketing
