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7 Ways to Screw Up a Content Marketing Plan

November 27, 2012
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Content marketing is all the rage right now, and with good reason. Not only can content marketing help you to expand your brand's recognition and increase your website's overall traffic, it can provide powerful search engine optimization benefits to the companies that take advantage of this highly effective strategy....

 

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South Korean rapper Psy's music video Gangnam Style became a viral phenomenon across the globe, racking up video views and spurring remakes, parodies and dance performances worldwide. The video debuted on July 15; by Sept. 20 it had received the most likes of any YouTube video, according to Guinness World Records. What fueled this meteoric rise in popularity, the content, the marketing, celebrity tweeting or some combination of these elements?
 
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Identifying a clear target audience and understanding its motivations for buying are among the most important factors for a successful video content marketing campaign. According to a study from the Jun Group, a pre-roll question to learn more about a prospect for effective video targeting helped marketers boost engagement for video content by 13 percent. The report found users receiving a qualifying query before a video was served interacted with the sponsoring brand 3.94 percent of the time compared to 3.5 percent among those that did not receive a question.
 

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