Every year, Google rolls out new ad formats, changes AdWords’ settings and introduces a few high-profile tests into the wild. This year saw a lot more aggressive monetization by Google, with several high-profile changes that increased the real estate for ads at the expense of unpaid listings. This roundup covers eight key changes introduced to AdWords in 2012....
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Ideagility Launches PPC Bid Management Solution
November 30, 2012
From eM+C Weekly
Company: Ideagility, an online marketing solutions provider
Product/Service: AgileBid, a pay-per-click bid management solution designed to automate PPC campaign managemenet for small and midsize businesses (SMBs)
What it Does: Optimizes a company's paid advertising spend across both Google AdWords and Bing Ads by focusing in on keywords that convert the most leads and sales, while shutting down those that don't.
6 Super Time-Saving Tips to AdWords PPC Management
November 28, 2012
From Search Engine Watch
It's the busiest time of year. Somewhere in between scoring online deals and planning for 2013, your AdWords account is screaming for attention. Hey, bids don't manage themselves. Or do they? Check out these six time-saving tips for Google AdWords pay-per-click management.