Remember "the good ole' days" when Google search result pages were clean, simple pages with 10 results and a few ads? For better or for worse, those days have disappeared like Severus Snape being confronted with shampoo. While some users may lament the more cluttered search pages, the "new normal" does offer more opportunities to achieve multiple first page rankings. Controlling multiple first page rankings allows marketers to exert greater control over their brand, reach more searchers and present a stronger brand to searchers.
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Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
Valuable Content Marketing
