The tale of the QR code is a sordid story. The QR (Quick Response) code was originally the trademark name for a two-dimensional barcode system. It was invented in 1994 by Denso Wave, a Toyota subsidiary, as a way to track vehicles as they were assembled, and to scan components at high speeds. While Denso Wave holds the patent on the technology, it granted free license on it, going so far as to publish the specs online and allowing anyone to use it....
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QR Codes and NFC Help Rock the Youth Vote
November 7, 2012
What better way to get out the youth vote than by encouraging them to register using their mobile phones? For the November elections, Rock the Vote created a campaign combining traditional and digital out-of-home media to let people register while they're waiting for the bus. Twenty-one-year-old Rock the Vote aims to build the political power of young people, who, it estimates, make up close to 25 percent of the current electorate. The "We Will" campaign educated its target audience about efforts to suppress voting and hooked them up with the appropriate voter registration pathway for their state.
Which Mobile Channel Will Reign This Holiday Season?
October 29, 2012
From Mobile Marketer
This holiday season marketers are going to be using different mobile channels such as QR codes, mobile advertising, SMS and applications to drive in-store traffic, engagement and sales. However, which one will lead the pack? Mobile has changed over the years. Retailers such as Target and Starbucks are using mobile to interact with consumers on a deeper level.