No doubt about it, Pinterest was hot in 2012, having more than doubled its user base since January. This should come as no surprise to anyone in the digital marketing world. There's a big misconception out there that Pinterest is only useful to e-commerce sites. This couldn't be further from the truth. Like any other widely used social network, just about anyone can find success with Pinterest if used creatively....
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Infographic: The Future of Social Commerce
December 12, 2012
The future of social commerce isn't in traffic referrals from Facebook, Twitter or even Pinterest, but in socially enabled e-commerce sites like Fab.com, say researchers at 8th Bridge. In the 2012 Social Commerce IQ Retail report, released today, research showed that the most successful internet retailers combine branding on social networks with social functionality within their own websites. The infographic below summarizes the highlights of the report, which contains insights gleaned from 475 companies.
Tips for Optimizing SEM Efforts, Part 1
December 11, 2012
From eM+C Weekly
Search engine marketing has long been a top driver of online traffic and a key area of investment for e-commerce merchants. After all, using search engines as a resource dominates online life for all users. Consumers turn to search engines specifically for shopping-related queries. According to Forrester Research, 83 percent of online consumers conduct product research prior to purchasing and 39 percent of first-time online purchasers begin their shopping with search.