Facebook used to be a "time suck" — now it just sucks. That's the view of Dallas Mavericks owner Mark Cuban, who is urging marketers to take their business elsewhere after the social network started charging the tech billionaire to send messages to all the team's fans. At issue is Facebook's filtering of posts that appear in users' news feeds. The site says it's trying to present users with content that they've shown an interest in while cutting down on spam, but Cuban says it is a pay-to-play move.
...
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
Valuable Content Marketing
