Search Engine Watch covers a lot on the topic of analytics, from using advanced segmentation to get a better idea of your "not provided" and "not set" traffic to a wide array of specific subjects that are invaluable for advanced users. However, this post is intended for people who aren't sure where to start or specifically what the data means. This article will cover analytics from a beginner's perspective with explanations of five core areas, how to get to them and what to look at while you're there....
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Bill Gates on Google: ‘Bing is the Better Product’
February 13, 2013
From Search Engine Land
It's been more than four years since Bill Gates worked full time at Microsoft, but he's still promoting Bing, the company's three-plus-year-old search engine. Gates, who's still serving as Microsoft's nonexecutive chairman but is focused full time on the Bill & Melinda Gates Foundation, promoted Bing during an "Ask Me Anything" conversation on Reddit. It happened when Reddit user "Fozzy420″ asked Gates, "Do you guys really use Bing? I mean seriously …"
The Lowdown on Google+ for Business
February 13, 2013
From Social Media Today
Google+ is the social network created and powered by Google, the most influential
and important search engine around. When Google updates its search algorithms, marketers, bloggers and all companies with a website are wise to take heed and update their content and search engine optimization strategies accordingly. Google+ has 343 million active users, and the social network is all the more important because of its increasing influence on search. Google dominates search. Social signals, like +1s, and AuthorRank are changing marketing as we know it and the way businesses need to approach social media.